Canmore, Alberta (January 22, 2013) – On Sunday January 20, 2013, 40 girls joined 6 ambassadors and 5 volunteers for World Snow Day – the world-wide movement intended to celebrate a common passion for sport and snow – at the Canmore Nordic Centre.

This year, the girls were joined by ambassadors Rebecca Reid, Catherine Vipond, Kim McMurtry, Rhonda Jewett Sarah Robinson and led by Olympic medallist and Canmore local, Sara Renner.

Highlights of the day included individual technique video analysis for each girl during an afternoon of skiing in the sunny Rockies as well as a dancing portion where the girls could bust a move, and an inspirational speech from Renner. She kept the room riveted as she spoke about visualization and never giving up on your dreams.

“When I was a young girl, I would close my eyes and see myself on the podium at the Olympics,” said Renner. “It’s so important to have those big goals and to not be afraid to dare to achieve them. Normal people can achieve extraordinary things if you put your heart into it.”

 

The Canmore Nordic Ski Club also hosted “Boyz Got Game,” an afternoon of activities for boys ages 10 to 14. Aspiring champions interacted with former National Team members Sean Crooks and Gord Jewitt as they took part in on-snow ski sessions, a fun race, and a pizza party.

World Snow Day is part of the international FIS campaign ‘Bring Children to the Snow’ introduced in 2007. Intended as an annual snow festival for children and their families, World Snow Day strives to offer a chance to EXPLORE, ENJOY and EXPERIENCE snow. It’s also an opportunity to bring the global snow industry together to promote snow and the fun activities it offers. Additionally, the initiative strives to introduce newcomers to snow and to provide additional value to those who already participated. More than 100 events across the globe were held simultaneously on World Snow Day, making it the biggest day on snow of the year.

Started in 2005 by 2006 Olympic Gold medalist Chandra Crawford, Fast and Female is dedicated to female empowerment, inspiration, and motivation through sport. Studies have shown that women who play sports have a more positive body image and experience higher states of psychological well being than women who do not. By running regular programming across North America, young girls can interact with positive elite female role models, showing them that anything is possible.

Fast and Female would like to thank local sponsors Winsport Canada, Canmore Nordic Centre, Cross Country Canada, and the Alberta World Cup Academy, as well as national sponsors Best Buy Canada, Clarins, Cold-FX, Buff Headwear, Champion System, Karbon, Kombi, SportChek, lululemon athletica, LUNA bars, SkiTrax and Pedal Magazine and SAUCE Headwear.